SupriyaSaha.

Promoted from Ecommerce Merchandiser

• Own end-to-end AI content production operations, building AI-driven workflows for video generation, motion and visual editing, repurposing, and content scaling across every paid social channel.
• Lead campaign production from scripting and prompt engineering through visual direction, consistent AI character casting, and iterative hook and format testing across active Meta ad sets.
• Directly manage the video editing and graphic design team, assigning briefs, reviewing cuts and revisions, and owning final sign-off so every asset ships on-brand, on-spec, and on schedule.
• Drove ad creative strategy behind approximately 8x growth in active paid subscribers over 6 months, through AI-generated video ads and iterative hook and format testing.
• Built and maintain an internal performance dashboard tracking hook rate, hold rate, creative fatigue, and cost-per-trial, used to guide weekly scale, monitor, and kill decisions across the ad library.
• Run weekly performance reviews using audience segmentation and engagement data to continuously refine creative and reduce drop-off.

• Built CommentSold and POP.STORE's merchandising system from the ground up, covering full navigation architecture, product layout, catalogue structure, website content, and affiliate brand integration for 450+ fashion, beauty, and lifestyle brands.
• Owned the full merchandising lifecycle across both platforms, including product uploads, category organisation, homepage curation, and ongoing site management, driving sales through intentional product placement and discovery design.
• Planned and maintained a merchandise calendar across both platforms, launching seasonal campaigns and creator-led collections against sell-through targets.
• Built and scaled digital storefronts for creators, driving outreach strategy and email marketing to grow subscriptions and platform revenue.

• Executed visual merchandising strategy, curating store displays that aligned seasonal campaigns with commercial floor targets.
• Applied data-informed floor planning to improve product visibility and drive conversion, contributing directly to store KPI achievement.
• Implemented Commercial Handbook standards to maintain brand cohesion while adapting displays to local customer behaviour and sell-through patterns.
• Trained store team members on visual merchandising principles, building internal capability and maintaining display standards across all departments.

• Analyzed sales rankings to strategically promote high-performing merchandise and improve sell-through rates.
• Planned and executed floor coordination, mannequin styling, and promotional display changes aligned with Regional Commercial directives.
• Monitored sales budget performance and proposed data-driven action plans to optimize commercial outcomes.